CASE STUDY
COREHAUS FITNESS
Fitness / Wellness
UX/UI Design • Web Design • Brand Direction
A premium fitness website concept designed to position a boutique training studio as a high-trust wellness brand with clear programs, strong visual direction, and a mobile-first booking journey.
COREHAUS
Boutique training
Strength, structure, and wellness built around your life.
Premium coaching programs designed for sustainable transformation.
Personal Training
Strength Foundations
Mobility & Recovery
Nutrition Coaching
Next session
Strength · Tue 7:00 AM
OVERVIEW
Project Overview
Industry
Fitness / Wellness
Focus
Program Discovery + Booking Flow
Platform
Responsive Website
Role
UX/UI + Web Design
THE CHALLENGE
Clarity over noise
Fitness websites often rely on loud visuals and generic motivation, but premium clients need clarity, trust, and structure. The challenge was to create a digital experience that feels energetic and aspirational while making programs, coaching value, and booking steps easy to understand.
UX DIRECTION
Trust, then conversion
Clear program categories
Assessment-first booking flow
Trust-building trainer sections
Mobile-first schedule access
Simple program comparison
Lifestyle-focused CTA placement
VISUAL SYSTEM
Performance-first luxury
PALETTE
Deep Black
#050607
Graphite
#111315
Charcoal
#1C1F20
Steel Gray
#6F7A7B
Warm Ivory
#F2F0EA
Soft Silver
#C9C9C4
Fresh Sage
#A7B29B
Muted Lime Accent
#C8D6A3
TYPOGRAPHY SAMPLE
COREHAUS
Large headlines, confident spacing, and ivory type on graphite athletic surfaces—sharp structure, no spa beige.
FITNESS & WELLNESS · CONCEPT
UI SAMPLES
Primary CTA
Program card
Strength Foundations
Structured progression · small-group option
Mobile booking strip
Concept navigation
The visual system stacks deep black and graphite athletic surfaces with steel structure, ivory type, and sage or lime performance accents—sharp, modern, and high-end without spa beige or brown wellness tropes.
Athletic, modern, high-end
Graphite and black athletic surfaces, steel rules, ivory type, and sage or lime signals for progress—sharp structure for a luxury studio, not a brown wellness spa.
COACHING TRUST
Professional guidance, human presence
One-on-one coaching moments reinforce expertise and accountability—supporting assessment-first booking and long-term program adherence.
MOBILITY & RECOVERY
Structured space for renewal
Recovery-focused layouts echo the product story: disciplined mats, quiet lighting, and intentional tooling for mobility sessions.
LIFESTYLE & WELLNESS
Nutrition and daily rhythm
Lifestyle still-life moments connect training outcomes to everyday habits—without generic stock fitness tropes.
KEY SCREENS
From discovery to mobile schedule
Strength, structure, and wellness.
Premium programs · Toronto studio concept
SCREEN
Homepage Hero
Programs overview
Compare training tracks at a glance.
Personal Training
Strength Foundations
Mobility & Recovery
SCREEN
Programs Overview
Assessment booking
Structured steps before confirmation.
SCREEN
Assessment Booking
SCREEN
Mobile Schedule Page
OUTCOME
A premium training brand destination
The final concept positions COREHAUS Fitness as a premium wellness and training brand, with a user journey built around clarity, trust, program discovery, and booking conversion.